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3 Things You May Decide Given Technorati’s Recent Poll Results

By Chris Franklin

Technorati CEO, Richard Jalichandra presents his poll results at the Social Media World Forum. Talk Microblogging (Twitter, Facebook) is helping blogging: more bloggers said blogging more than previous years; 59% said they were blogging more; 3/4 in the "professional" category say they blogging more than last year. »

Why Social Media Listening is Critical to Marketing

By Chris Terschluse

One of the most critical components of social media marketing is determining how to effectively engage the target audience before even attempting to do so. This can be accomplished by listening to the conversations that are already occurring online even before building that Facebook fan page or Twitter account, a step that many... »

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