• What would you change about your blog?
• What would you stop doing?
• What would you start doing?
• What would you do more of?

After some thought, I realized that the questions were really about how would changing our blogs change our business.  It was surprising how frank we were in admitting we don’t have all the answers.  I know I don’t.  My blog has become central to my business and how I promote myself.  Honestly, without getting too gushy, my blog is me.  Putting in the work, week in and week out, I have accumulated a body of writing that has literally pulled me in the direction I want to go.

Would you change your blog?

In looking back at the topics I’ve covered in my blog, I’ve found where my passion lies.  I know every professional blogger out there says to have a plan that outlines your blogs and posting schedule, but I’ll be honest, I winged it a lot.  And I’m glad I did because it gave me the freedom to let my words take me where I was destined to go.

First thing is, I’m changing my blog template so that it emphasizes my three basic service offers as a business writer:  blogs and web copy, employee engagement and branding.   That’s where I’ve learned my passion and focus lies.

Second, I’m cancelling most of my subscriptions to the blogging newsletters and tip sheets that cram my email box every day, and paring down to only one or two that I feel are essential. Ditto with all the news and discussions updates from most of my LinkedIn groups.  I was reading more than writing.

Third, I need to start reaching out more to fellow bloggers, and leveraging social networks – particularly LinkedIn – to begin establishing more productive business relationships.

I’m glad I’ve put this all down on paper, because we’re continuing our discussion on next week’s call and I’ll be ready.

What would you change about YOUR blog?