For using a blog as a marketing tool, one tip or insight is to consider a flogger -- a ghost writer who writes on behalf of your company and in line with your marketing goals.
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Blog writing is hard work. It takes time and effort to write high-quality posts on a regular basis. Because marketers are so busy, more and more are outsourcing their blog writing. That makes perfect sense but there are a few things to consider before hiring someone to do your blog writing. Specifically:
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Publishing a non-fiction book will usually make it easy for you to write a blog dedicated to your book. The non-fiction subject of your book and related topics can provide ample blogging material.
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Do you find yourself challenged to post regularly? Got a book inside that you can't get going on? You're not alone! Here are some tips that may help
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I just finished the book, How to Castrate A Bull. It’s the semi-autobiographical story of one of the co-founders of NetApp, Dave Hitz.
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