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Endorsements that Work
Endorsements and testimonials are two of the most powerful tools in sales copy. Like any tool, however, they need to be used properly. Here's how. »
The CEO of Technorati on the State of the Blogosphere
The Social Media World Forum (North America) occurred last week, but I think the video I have from it is still fresh despite my regrettable delay in posting clips of it. In this clip (2:49) you'll see Richard Jalichandra, CEO of Technorati, discuss the following points: »
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