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	<title>THE BLOGGERS&#039; BULLETIN &#187; Vanessa DiMauro</title>
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		<title>THE BLOGGERS&#039; BULLETIN &#187; Vanessa DiMauro</title>
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		<title>Who Owns Social Media and Why It Should Not Be You</title>
		<link>http://www.thebloggersbulletin.org/2010/07/01/owns-social-media/</link>
		<comments>http://www.thebloggersbulletin.org/2010/07/01/owns-social-media/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 11:31:35 +0000</pubDate>
		<dc:creator>Vanessa DiMauro</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.thebloggersbulletin.org/?p=5620</guid>
		<description><![CDATA[Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through the executive suite, it does not stop at the executive level. Often the question becomes “who owns social media?” within the organization. For many new initiatives, he who first touches the new “thing” becomes its ultimate owner. The department which leads the first or most visible social media project establishes the initial beachhead of control over its eventual programmatic development. But does this accident of innovation deliver the best results for the organization? The battle for control of social media most frequently involves three warring tribes: Marketing vs. IT vs. Legal. In addition, if the executive suite is paying attention, roving bands from HR and Customer Care will also join the melee. Marketing argues that social media is an extension of their strategic marketing and brand management activities, so social marketing should be part of their other digital efforts such as email campaigns and the website. Over in IT, the keeper of the tool sets and standardization efforts, the CIO claims ownership over all things social. After all, they will be required to support it. The Legal department offers this [...]]]></description>
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		<title>Social Media Is A Relentless Taskmaster: How And Why To Gain Control</title>
		<link>http://www.thebloggersbulletin.org/2010/06/08/social-media-relentless-taskmaster-gain-control/</link>
		<comments>http://www.thebloggersbulletin.org/2010/06/08/social-media-relentless-taskmaster-gain-control/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 01:45:03 +0000</pubDate>
		<dc:creator>Vanessa DiMauro</dc:creator>
				<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.thebloggersbulletin.org/?p=5195</guid>
		<description><![CDATA[Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thoughtleadership effort, it is hard to stop posting &#8212; even for a moment. It is a cognitive treadmill with no obvious stop button.  At least, that’s what so many have been told.   However, sometimes we must pause to regain control &#8212; to buy time to think, to write with quality and assess the impact of what we have to say &#8212; before we actually say it. There are certainly plenty of examples where someone should have stopped to think before sending. Recently a couple of public figures made serious errors when using social media: BP’s CEO Tony Hayward decrying on twitter that he too is tired of the oil spill problem and wants his life back and Sarah Palin’s Facebook blowout blaming environmentalists’ demands for safe offshore drilling as the root of the oil spill crisis. Perhaps Palin’s comments, while misguided at best, do give us, the reader, a deeper insight into her true point of view. However, each made a significant mistake; damaging stock prices and investor relations and taking serious heat in the media, each with a single keystroke. While they [...]]]></description>
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		<title>You May Not Be My Online Friend, But You Influence Me</title>
		<link>http://www.thebloggersbulletin.org/2010/04/15/online-friend-influence/</link>
		<comments>http://www.thebloggersbulletin.org/2010/04/15/online-friend-influence/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 01:59:34 +0000</pubDate>
		<dc:creator>Vanessa DiMauro</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thebloggersbulletin.org/?p=4456</guid>
		<description><![CDATA[I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. I have online “friends” in my knitting community and my travel community, for example, but my professional networks do not yield friendships in the real, down-and- dirty, share a beer or drive me to the airport at 5am kind of way. What my social media peer group (SMPG) offers is a fruitful and productive idea exchange.I share experiences and thoughts with my SMPG about my work life and the situations I encounter on a professional basis. I also have a cadre of thought leaders I go to for new ideas and subject matter expertise in areas I don’t know about. This useful give-and-take helps me avoid missteps and brings new ideas to the table.Given the global nature of the internet, social media peer groups can be very far-reaching, with knowledgeable people around the world influencing each other about professional decisions.The opportunity is there for individuals and organizations to participate &#8212; in the right ways. All too often, professional communities take their cues from consumer-facing social media sites and experiences. We have greater access to public, consumer-facing instances of [...]]]></description>
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		<title>Finding Your Company&#8217;s Twitter Voice</title>
		<link>http://www.thebloggersbulletin.org/2010/01/20/finding-companys-twitter-voice/</link>
		<comments>http://www.thebloggersbulletin.org/2010/01/20/finding-companys-twitter-voice/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 08:01:18 +0000</pubDate>
		<dc:creator>Vanessa DiMauro</dc:creator>
				<category><![CDATA[Business Writing]]></category>

		<guid isPermaLink="false">http://www.thebloggersbulletin.org/?p=2528</guid>
		<description><![CDATA[In thinking about Twitter for business, more and more clients are bubbling up a desire to get a Twitter channel. Predictably, as a curmudgeonly strategist, I repeatedly ask "what do you want to accomplish?" and "what are your business goals for use?" to help figure out whether it makes sense or not.]]></description>
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		<title>Why You Need A Social Media Policy in 2010</title>
		<link>http://www.thebloggersbulletin.org/2010/01/11/social-media-policy-2010/</link>
		<comments>http://www.thebloggersbulletin.org/2010/01/11/social-media-policy-2010/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 08:00:33 +0000</pubDate>
		<dc:creator>Vanessa DiMauro</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thebloggersbulletin.org/?p=2251</guid>
		<description><![CDATA[Policies are dull. No one wants to create them, no one likes to read them and certainly, few desire the job of enforcing them.  But they can play an important role in outlining the rules of engagement around a particular set of online behaviors and have a strong role to play in the face of new situations where the there are no standards.  This is especially true with the wild west world of social media in business.]]></description>
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		<title>Lurkers Matter</title>
		<link>http://www.thebloggersbulletin.org/2010/01/09/lurkers-matter/</link>
		<comments>http://www.thebloggersbulletin.org/2010/01/09/lurkers-matter/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 17:00:49 +0000</pubDate>
		<dc:creator>Vanessa DiMauro</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thebloggersbulletin.org/?p=2253</guid>
		<description><![CDATA[Every online community or social networks has lurkers- people who read messages but never post, who join groups but never participate.  This is a common aspect of online life.  I too am a lurker on many occasions online. I read, I think about what has been posted and on many occasions, I compose responses either in my head or on the screen, but never push the send button.]]></description>
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		<title>The New Symbiosis of Professional Networks: Social Media&#8217;s Impact on Decision-Making</title>
		<link>http://www.thebloggersbulletin.org/2009/11/19/new-symbiosis-professional-networks-social-medias-impact-decision-making/</link>
		<comments>http://www.thebloggersbulletin.org/2009/11/19/new-symbiosis-professional-networks-social-medias-impact-decision-making/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 09:21:45 +0000</pubDate>
		<dc:creator>Vanessa DiMauro</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thebloggersbulletin.org/?p=1437</guid>
		<description><![CDATA[I am thrilled to share key findings from research that Don Bulmer and I conducted  called The New Symbiosis of Professional Networks.  The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR).  Don and I began this research this summer in efforts to explore a greatly overlooked area in social media - how decision-makers are using social media in their work.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>What Customers (Really) Want and How To Give It To Them</title>
		<link>http://www.thebloggersbulletin.org/2009/10/23/what-customer-really-want-and-how-give/</link>
		<comments>http://www.thebloggersbulletin.org/2009/10/23/what-customer-really-want-and-how-give/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 07:08:16 +0000</pubDate>
		<dc:creator>Vanessa DiMauro</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thebloggersbulletin.org/?p=979</guid>
		<description><![CDATA[Social media is undoubtedly changing the relationship companies have with their clients.

In the past, when we wanted to know what customers or clients think, an organization would go out and conduct extensive focus groups or, more likely, make a hopeful guess and then create a product or service based upon that guess and hope it sells. But this is all changing.]]></description>
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