You still have to deliver quality information. You have to have people “nod their head” and say, “this is exactly the info I was looking for.”

Right, we’ve been discussing SEO on this blog and it’s a hot topic all around the web. As more content gets created it becomes ever more difficult to be noticed.

Including words or phrases that people actually use — as opposed to jargon or obscure words — is surely important. Still, in the end, it’s the total value of the content that matters. As David says, you need to create content that allows people to solve problems. If you have the right words in there but the content is of little value then you’re not really optimized from the user/reader’s standpoint. Of course, we don’t need to worry about that here at The Blogger’s Bulletin -;)

That’s OK, but I prefer a real conversation, which enables ready follow-up to responses, and you can go with the flow, too, which makes for more natural repartee. David’s a super busy guy, yet he took time out to talk. He recognizes the power of the individual blogger — meaning he practices what he preaches.

I agree completely with David Meerman Scott’s reply, “search engine marketing, at its core, is about creating the content that people want to find…. It’s understanding your buyers really well and creating content that allows them to solve problems in the words and phrases they would use.”

When we as contributors write posts based on actual phrases people are searching for, our blog serves searchers and the search engines better. When we do this well, our blog naturally gets better visibility on the search engines.