First, Jeannette, I completely agree with you when you say that “Fraud” is way to strong of a word. Seriously.

If you hire someone to write your blogs who provides accurate and valuable information to your blog, there is nothing wrong with that. As long as the company head reviews the blog and adds / changes anything that takes away from the value of the post or is an inaccurate depiction of the brand.

I don’t think it’s right to lie about having someone else write your blog. If someone asks you if you have a ghost blogger you should tell them the truth. “Yes, I do have a ghost blogger. We go over all topics in advance and we discuss what should go into the posts.”

Ghost writing for social media sites such as Facebook and Twitter though can be a bit unauthentic. Again, there is a fine line. You want to build trust and relationships with people online–don’t always hire others to do it for you.