You know now that you should blog. You may have even thought about what it is you should be blogging about. In case you haven't, the one sentence answer is: Blog about what you know about.
Now comes the technology...
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You know now that you should blog. You may have even thought about what it is you should be blogging about. In case you haven't, the one sentence answer is: Blog about what you know about.
Now comes the technology...
Read More »
Penelope Trunk, the Brazen Careerist, wrote in a recent blog that a good piece of advice for anyone starting a company was to write a press release first. According to Ms. Trunk, once you have written that press release, simply work backward from your vision in developing your business plan.
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One of the most critical components of social media marketing is determining how to effectively engage the target audience before even attempting to do so. This can be accomplished by listening to the conversations that are already occurring online even before building that Facebook fan page or Twitter account, a step that many...
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I write best in my office. Having all my stuff - computer, books, notepads, different color pens and highlighters, my small and large dictionaries, my trusted thesaurus, refrigerator down the hall and Willie the Wonder Dog at my feet, helps me stay relaxed and focused.
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Blogs are not about the news. They are what's behind the news. If your company is only looking at blogs as another way to tout the company line, don't blog. Stick with press releases.
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Many studies have shown that users scan web pages, rather than read them. So the first, and most important thing to know is, your audience isn't reading your posts. They're scanning.
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